Q: how fast can an elephant can turn around in a hallway? is small the new big?
A: not very fast; not at all…
big advertising agencies & the opportunities for the small, the lean & mean…
(more on this topic @ a later date)
mull this thought over: a small branding /design firm with a few senior talents could quite possibly out perform a big, huge advertising agency at serving a healthy sized client.
b no overhead, no “silos” of different departments in-fighting for control of projects, etc.
small indy agencies will be the future of advertising… even for large billing clients.
proof:
Dick Sittig w/ Secret Weapon Marketing who services Jack n’ the Box
Mark Waites of MOTHER (now w/ an office opening in L.A.)
to the small guys, think:
“I THINK I CAN”
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