paul rand film link

was great to have met him when i did my undergrad @ art center back in the early 90′s.
still remember how he did not like the computer as a tool… hated the thought of ‘designing’ on the computer from start.
i loved how his fave work space was his kitchen table. materials were scissors/ xacto, colored paper & rubber cement.
also, loved how he confessed he wished he could revisit the UPS logo because he used a different font for the “S!”
gotta’ love that passion! he was sick b/c the client would not let him change it…
click on this to see film:
:cheers:  to Mr. Rand
Rich Dahl writes, directs & has a bad habit for kerning sick typography late into the night.
2010
06/11
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porsche viral still up on the web… some posts missing though

was just checkin’ to see if my old porsche viral was still getting views from a few years ago.

1,819,07 views on break.com
Hot Chick Flashes Porsche – Watch more Funny Videos

now missing from youtube, meta cafe & toxic junction or re-posted; where do original posts go?

meta had over 1m views, toxic over 1.4 & youtube more…

Rich Dahl writes, creative directs & occasionally directs film/content too.

2010
06/10
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o.k. so, photographer Simon Harsent has a new site up & IT’S FLASH?

love Simon Harsent’s photogs since i met him through a fellow “very talented” CD (David Nobay) @ Bozell/Lowe NY back in the day (now Droga5 ECD in AU).

check Mr. Harsent’s photography out ( & click @ the bottom left to see his glacier book, MELT):

just wish i could view this on my phone or iPad…
http://www.simonharsent.com/

if you’d like to see more of Simon’s work, google him under images… AHHHmazing! wish i still had that beer campaign to shoot. shoot! btw: i heard one has a 90% chance of ending up in Archive magazine IF you shoot w/ Simon. hehe heh…

Rich Dahl writes, creative directs & always loves good visuals!

2010
06/02
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advertising
bank of america
photography
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p-love is coming: i’m directing and shooting

are you a lover of porsches? are you a bit nuts about ‘em too? let me know & i’ll be there to capture you & your car on film…

poster w/ chris’ mint condition 356 cabriolet

lorenzo’s red 993 c2s & addison’s 993 tt head up a mt. ridge road funrun

ooooooooh malibu!!!!

YES… several years shooting various porsche-nuts & lovers throughout california & soon the rest of the u.s.a. keep you all posted. will post a movie trailer soon…

here’s an earlier clip of PCA member (shot w/ my hvx200):

-Rich Dahl writes & creative directs

2010
02/05
CATEGORY
entertainment
film
porsche
rich dahl
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work in progress… little jobs all over the place

one of the many comps (for a letterhead & i.d. system) i’ve done for a financial client in l.a. i’m trying to give an “ansel adams” feel to a often cold or stuffy category. was interesting b/c this lil’ gig reminds me a bit of (old client) bank of america & the “grow” tag-line i wrote for them…

they should have stuck with it. grow was a great word for a bank to own. grow families, finances, education, business, etc.

grow was a good mantra inside the bank as well…

note: will post pic of the finished job printed after job goes to press. using The Ligature to print…. expensive, but worth it. after all: a designer is only as good as their printer. SO TRUE!

Rich Dahl writes & creative directs

2010
02/05
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advertising
bank of america
film
graphic design
hughes brothers
rich dahl
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new snOball creative showreel…

just uploaded a snOball montage for a few new biz people to see.

been busy with rewrites on a 4th screenplay. as ol’ michael crichton said: ” to write, is to rewrite” i’m sure a few others have said the same.

so, here’s the new reel. hope you dig. former clients range from pepsi to bank of america.

snOball creative showreel from snOball biz on Vimeo.

Rich Dahl writes & creative directs

2009
11/22
CATEGORY
advertising
bank of america
commercials
film
michael crichton
porsche
samuel adams beer
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Q: how fast can an elephant can turn around in a hallway? is small the new big?

A: not very fast; not at all…

big advertising agencies & the opportunities for the small, the lean & mean…

(more on this topic @ a later date)

mull this thought over: a small branding /design firm with a few senior talents could quite possibly out perform a big, huge advertising agency at serving a healthy sized client.  ;-) b no overhead, no “silos” of different departments in-fighting for control of projects, etc.

small indy agencies will be the future of advertising… even for large billing clients.

proof:
Dick Sittig w/ Secret Weapon Marketing who services Jack n’ the Box
Mark Waites of MOTHER (now w/ an office opening in L.A.)

to the small guys, think:

“I THINK I CAN”

2009
03/18
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shot with zack snyder (& am a fan of his work) but have yet to see ‘watchmen’

this weekend i was surprised to see that ‘race to witch mountain’ beat out ‘watchmen’ the first weekend it opened… how can that be? Dwayne Johnson/The Rock beats outs a $150m supposed to be blockbuster??? what the heck guys? also… a $50m marketing budget? Q: do i dare wait for it to go to cable already? that can’t be esp. after ’300.’ fwiw: here’s a still from a (Zack) Bank of America commercial i c.d.’d with Rich Levy  (team: Rudj & Galo) while running that account. actually took the cam off it’s head & dug a small hole into the ground next to home plate to get this POV, wide lens as well… Zack was very nice giving me this set-up. Maybe he as cool b/c we’re Art Center alum?  LOL.  was fun doing the color & transfer (35mm to db) & i stretched a crowd shot giving it a anamorphic-like lens move. TBH i was kinda’ pleased to see it on his commercial reel years later.

Bank of America investment commercial. dir: Zack Snyder campaign/creative: Rich Dahl & Rich Levy

watchmen2poster1

is it the weak shot of Dr. Manhattan that kills this poster for me? dunno… my art director background makes me very particular w/ key-art & ads. weird though how the blues are similar to the B of A spot. that reversal film ‘look’ that was big in the mid-late 90′s commercials. crush the blacks & pump up the chroma! hope the film is like that; fitting for a graphic novel. director, Tarsem &  DP, Larry Fong were great at that back in ‘da day. come to think of it: Larry did shoot this AND 300…  all alum.

- kudos guys.

Rich Dahl writes & creative directs

2009
03/16
CATEGORY
advertising
commercials
entertainment
film
rich dahl
writer/director
zack snyder
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the beer that shouda’ & coulda’ been a kickin’ brand. yo!

a few strokes of the Edison beer campaign: plugged in Edison… Lights.

headline: “Created by the Inventor of Light…         Beer”.

perfect executions for name/brand & product benefit.

unfortunately this campaign never saw the light of day (comp. above). sadly, as the economy took a turn so did investor interest; really sad because with proper funding this brand is totally ‘turn key.’ having put in some time with it’s founder while she was @ Samuel Adams (Boston Beer Co.). we shared some successes moving suds & concepting new products. hope they come back for the ‘goods’ when the tide has changed. until then, i’m looking for a great beverage to market (heck, maybe i outta’ give Jim Koch a ring re: Sam Light?) btw: the planned webisodes & tv spots were amazing w/ some nice VFX stuff my friends @ Engine Room were gearing up to do… -snif-snif- – -

Rich Dahl writes & directs

ps: did i mention i had a great photog lined up too? a “no matter what the budget” kind of attitude too! -doh-

2009
03/16
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to better beer times & kickin’ butt on lou gehrig’s disease

to come:

package design by rich dahl

package design by rich dahl

i will be profiling a sweet campaign i wrote for a former beer client, edison beer; unfortunately they could not produce and are currently having some setbacks… the work deserves to see the light of day even if just for personal record here (on my unknown newb-blog). edison: great product, but fail to recognize there first needs to be a desire (and knowledge of a product/name) before overfilling the warehouses… thus the marketing 101 terms: seed, launch… -cheers & bol

so, right now i’m simply going to post another labor of love: a short film for ALSA LA. just finished this documentary that was shown to thank donor’s and caregivers at an event last night at Skirball in bel air. here it is:

harryalsa11

“six pals” (pals = people w/ als )

will post more info later. we will be cutting this film into a few cinema spots & for web series.

Rich Dahl writes & creative directs (& art directs, designs, etc… LOL

2009
02/12
CATEGORY
advertising
commercials
entertainment
film
rich dahl
writer/director
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